The UHD Alliance and the Future of Television
With the explosion of display innovations in the last decade, the increased competition has also meant that keeping in step with the latest technology trends has become more and more of a gamble for consumers. Case in point, consumers who backed HD DVDs in 2008 ended up losing out against the more popular Blu-Ray Discs. Bottom line? When technology wars happen, early adopters and uninformed consumers often get caught in the crossfire. Now, with technology companies pushing consumers toward UHD TVs, major players in the technology industry want to ensure that what happened with the Blu-Ray and HD DVD fiasco doesn’t happen to consumers again.
It was with this in mind that certain attendees to the Consumer Electronic Show like Samsung, Netflix, Technicolor and Disney decided to get together and found the UHD Alliance. This group of industry giants has been tasked with the difficult goal of creating standards for UHD products. This includes cameras that capture UHD footage in addition to the screens we watch them on. Together the major players in the tech industry will bring a lot of different ideas to the table and come up with a solution that will hopefully help keep consumers from getting burned by UHD technology that does not meet their standards.
Once these standards are established, it will be up to the manufacturers to make sure that their products adhere to them. If the established standards aren’t met, it will definitely lead to big consequences for both the manufacturer as well as the potential costs to customers.
When it comes to establishing and maintaining the quality displays and its components, Konica Minolta is extremely committed to giving manufacturers access to high-quality light measurement instruments like the CS-2000A. Each of our instruments have the sensitivity, precision and accuracy required to keep up with industry standards.
About UHD Alliance
The UHD Alliance is a global coalition of leading film studios, TV brands, content distributors, post-production and technology companies that aim to create a unified criterion for premium UHD platforms, from devices to content including next generation features like 4K resolution, High Dynamic Range, Wide Color Gamut, High Frame Rate and Immersive Audio. The group is composed of DIRECTV, Dolby Laboratories, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.
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