{"id":17079,"date":"2020-02-05T11:50:16","date_gmt":"2020-02-05T16:50:16","guid":{"rendered":"https:\/\/sensing.konicaminolta.us\/usp\/"},"modified":"2020-04-05T00:23:57","modified_gmt":"2020-04-05T04:23:57","slug":"usp","status":"publish","type":"page","link":"https:\/\/sensing.konicaminolta.us\/br\/usp\/","title":{"rendered":"What We Stand For"},"content":{"rendered":"

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Properties such as length and weight are easy to measure with a ruler or scale because the physical quantities are absolute. Measuring color is different. Color is a perceived phenomenon, reliant on our brain as well as the object itself and the light source shining on it. Because of this, there may be slight differences in the way individuals see color. At Konica Minolta, we design and manufacture instruments to measure color, expressing it in a quantifiable way in the same way as a ruler uses numbers to represent dimension. These instruments make it possible for anybody, anywhere to measure color objectively. On the factory floor, in the laboratory or in the farmer\u2019s field, our customers can expect consistent results. Our color and light measuring instruments are accurate and fully traceable. In addition, the measurement data corresponds well with visual assessment, based on the global and exhaustive research of the Commission Internationale de l’\u00c9clairage (CIE). Konica Minolta\u2019s advanced color and light measurement technology helps our customers to increase manufacturing efficiency whilst reducing downtime and material waste. It also helps to improve the perceived consistency and quality of their products.<\/p>\n

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