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Konica Minolta Sensing Expands Offerings into Brazil and Latin America with Light and Display Measurement Instruments

7/19/2013

Ramsey, NJ - Konica Minolta Sensing Americas, Inc. (KMSA), the worldwide leader in the industrial measurement of color, light, and 3D shape, announced today that it is extending the sale of its light and display measurement technologies and software solutions to Latin America to support demand in the region. The company presently serves clients throughout the market with its color measurement equipment and solutions.

This announcement further expands Konica Minolta Sensing's strong presence in the region and represents the company's continued commitment to its customers. Locally based distributor T&M, which has offices in Brazil will sell the line of light and display instruments into Brazil with strong focus on display applications.

Konica Minolta is recognized as a leading producer of light meters and as a company that delivers light source color measurement products like the industry standard CL-500A illuminance spectrophotometer and CA-2500 2D color analyzer. "The extension provides many new opportunities for Konica Minolta Sensing to leverage the respected Konica Minolta brand with a globally demanded product," said Darlene Giordano, Marketing Manager. "The Brazilian market provides significant opportunities for growth and remains a top priority for Konica Minolta Sensing."

Konica Minolta's lighting technology is important for Latin American companies developing products for the display and lighting industry including consumer displays, professional displays, broadcasting, post-production, digital cinema, aerospace, and automotive applications

"We are excited to offer companies in Brazil a strong portfolio of innovative, light source measurement solutions," said Joe Esteves, Special Accounts Sales Manager of Konica Minolta Sensing. Expanding our expansive line of light meters and display measurement products internationally into developing markets such as Latin America reaffirms our commitment to establishing our brand and acquiring new customers.

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About Konica Minolta Sensing Americas, Inc.

Konica Minolta Sensing Americas, Inc. (KMSA), a wholly owned subsidiary of Konica Minolta Holdings USA, Inc., is recognized as the international leader of industrial color, light and shape measurement. The company is responsible for product lines that continuously revolutionize how visual perception is measured by the world.

An industry pioneer as well as innovator, Konica Minolta Sensing developed and introduced the first portable color measurement units to the world. Presently, their catalog contains instruments such as portable colorimeters as well as portable and benchtop spectrophotometers for color measurement, spectroradiometers and lux meters for light/display measurement and 3D non-contact scanners for shape measurement.

Thousands of companies across the globe choose to depend on Konica Minolta Sensing equipment when color, light or 3D measurement is vital to the manufacturing process. Konica Minolta Sensing's products can be found in a wide array of industries including food, plastics, paints, coatings, automotive, aerospace and cosmetics.

Konica Minolta Sensing's Ramsey, New Jersey corporate headquarters is fully equipped with a state of the art service center, 3D scanning laboratory, tech support center, and a focused sales force dedicated to both the North American and South American regions.

When it comes to color, light and shape measurement, the world looks to Konica Minolta.

Darlene Giordano
Marketing Manager
Konica Minolta Sensing Americas, Inc.
+1-201-818-3526
dgiordano@se.konicaminolta.us
http://sensing.konicaminolta.us