{"id":1986,"date":"2013-05-02T20:51:00","date_gmt":"2013-05-03T00:51:00","guid":{"rendered":"https:\/\/sensing.konicaminolta.us\/blogs\/are-digital-billboards-too-bright"},"modified":"2022-06-01T04:54:29","modified_gmt":"2022-06-01T08:54:29","slug":"are-digital-billboards-too-bright","status":"publish","type":"blog","link":"https:\/\/sensing.konicaminolta.us\/us\/blog\/are-digital-billboards-too-bright\/","title":{"rendered":"Are Digital Billboards too Bright?"},"content":{"rendered":"

In today\u2019s world of constant driving distractions, advertisers need to be sensitive to the guidelines which impose limits on the brightness levels of billboards. These guidelines are in place to ensure the safety of motorists.<\/p>\n

To compete in this landscape and gain attention, many marketers have begun to convert their billboards into a digital format. These screens display bright, attention-grabbing graphics and rotate the advertisements so that one billboard can be used for multiple clients. However, there is a very real danger in using these digital signs which must not be overlooked by advertisers: the threat of harm caused by getting – and keeping – a driver’s attention for too long.<\/p>\n

To help address these concerns, the use of a reputable and reliable luminance and color meter becomes a helpful tool.\u00a0\u00a0Konica Minolta Sensing\u2019s CS-150 Luminance meter<\/a>\u00a0is an instrument that can be used to ensure that digital billboards aren’t too bright but at the same time are still effective at getting the advertiser\u2019s message across.<\/p>\n

Outdoor, digital, billboards must be illuminated to achieve two primary goals: first, they must grab the audience’s attention from a distance to block out competing ads and, second, they must be bright enough to be both pleasing to see and easy to read. These goals compete with the goal of safety because, research has shown that keeping a driver’s attention for more than 2 seconds, dramatically increase the chances of an accident. Furthermore, there is the risk of impairing a driver\u2019s night vision when these signs are illuminated at night and make it more difficult for the driver to focus on traffic and road signs. To address this issue, advertisers are employing light meters to ensure that their signs are easily read, visible and not distracting to motorists. There are several ways that advertisers can include light sensing technology in their outdoor advertisements which address both day and night driving conditions:<\/p>\n