Clemson University: Understanding & Controlling Color
With the increasing diversity of products, product recognition is becoming more important. Along with product design, color is one of the major factors in creating a product image. It has a great effect on market appeal and sales.
The average consumer will not accept the color ranges that were the industry standard ten years ago. They are always searching for a better product - one that gives them the desired properties with a minimum of variation. Because of these requirements, companies are becoming increasingly concerned about color, and color control is becoming.
Webster defines color as "a phenomenon of light or visual perception that enables one to differentiate otherwise identical objects". While the role of light in color development can be discussed in very scientific terms, the idea of "visual perception" can be very vague and very opinionated. For this reason, it is difficult for people to discuss and agree on color. A basic understanding of the components of a color system might help to clarify these communication problems.
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Viracon & Konica Minolta: A Color Quality PartnershipNo two individuals will view or describe color exactly the same. Being able to discuss color based upon established science principals and the use of color standards is paramount.
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Accurate Color MeasurementThe name Kärcher is synonymous with the inventive spirit that is typically Swabian. The family-run company from Winnenden, near Stuttgart, is a global market leader in the field of cleaning systems.
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INAX Corporation: The Color Quality of TileINAX Corporation was founded in 1924 and is now Japan's leading manufacturer of tiling, building materials, sanitary fixtures, and residential fixtures.
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From the Floor Color Tests - Quick n' EasyWhen Pepperidge Farm installed Konica Minolta Sensing's BC-10 Baking Contrast Meters, judging the color of baked goods became a cinch.
Clemson University: Understanding & Controlling ColorWith the increasing diversity of products, product recognition is becoming more important.
The Color of Peanut ButterDid you know that Americans consume more peanut butter than any other country?
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TelevisionInfo.Com: Testing HDTVsLike all of the websites in the Reviewed.com family, at Televisioninfo.com we test HDTVs using a rigorous set of scientific methods.
Sony: Maintaining Display Accuracy and ConsistencyIn an effort to ensure the highest level of accuracy and clarity for their display monitors, Sony uses Konica Minolta Sensing Americas for the most effective solution.
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