How Color Affects Your Perception of Food

While many of us like to believe that we are not easily deceived, our sense of taste is often fooled by our sense of sight. This is because humans have certain expectations of how food should look. When a food's color is off or is different than what we expect, our brain tells us that it tastes different too. Long supported by scientific studies, we use visual cues from color to identify and judge the quality and taste of what we eat. Learn more >




Could Blue Spiders Be the Key to Natural Blue Food Dye?

Have you ever heard of a blue tarantula? Well, you have now and it’s not as uncommon as you might think. There are 40 different species of blue tarantulas and they all emit almost the same blue hue. Read more >






Understanding the CIE L*C*h Color Space

A color space can be described as a method for expressing the color of an object using some kind of notation, such as numbers. Commission Internationale de l’Eclairage (CIE), a non-profit organization considered to be the authority on the science of light and color, has defined color spaces, including CIE XYZ, CIE L*a*b*, and CIE L*C*h, for communicating and expressing object color. These systems allow users to evaluate color attributes, identify inconsistencies, and accurately express their findings to others in numerical terms. Read more >


Does Your Coffee Taste Bitter? Change the Color of Your Mug

Research suggests the color of dinnerware influences our taste of food and beverages. Coffee drinkers may not need that extra spoonful of sugar, according to research. In a recent study published in the journal Flavour, researchers suggest the color of your glassware can influence how you perceive the taste of coffee. Read more >


Color & Light Seminars
The Color & Light seminar will cover basics of color theory, color management, lighting science and much more. Attendees will learn how color and light measurement technology can help increase productivity, raise quality standards, and improve manufacturing processes.

March 22, 2016 - Glencoe, IL

May 4, 2016 - Southfield, MI




> How Color Affects Your Perception of Food

> Could Blue Spiders Be the Key to Natural Blue Food Dye?

> Understanding the CIE L*C*h Color Space

> Does Your Coffee Taste Bitter? Change the Color of Your Mug





CR-400 Chroma Meter

The CR-400 Chroma Meter is a handheld, portable measurement instrument designed to evaluate the color of objects, particularly with smoother surface conditions or minimal color variation. Learn more >



Konica Minolta's Food, Beverage and Packaging Measurement

In this video, we spotlight our high performance portable and bench-top instruments, as well as color analysis software that are used to evaluate and control the color quality, consistency, and appearance of food, beverage, and packaging products. These solutions help users establish and meet color quality standards with less waste, time, and effort. Watch video >


SCIFT Supplier's Night Expo- Booth #118
March 10, 2016
Anaheim, CA

At Booth #118, Konica Minolta Sensing will exhibit high performance color measurement and color control solutions. These solutions enable users to formulate, measure, and control the color of products to meet standards more efficiently, reducing rejects and downtime. Event information >



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