Konica Minolta Sensing Americas Color Trends and Technology Newsletter

Cloud Technology

Supply Chain Management: Cloud Technology Optimizes Process for Controlling Brand and Product Colors

The inability to generate, access, and share accurate data across the global supply chain without delay often leads to product inconsistencies, longer time to market, and increased waste. High accuracy, real-time data is key for communicating and meeting brand and product color specifications while minimizing time to market and improving productivity. In this article, the benefits of using cloud software technology to coordinate and control brand and product colors from design to manufacturer to finished product are discussed. Learn more >


Pink and Blue Baby Booties
Pink is for Boys, Blue is for Girls

How Brand and Product Colors Influence Purchasing Habits

According to sources, it may have been common for boys to be dressed in pink and girls to be dressed in blue in the early 1900s. One publication in 1918 wrote, “The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” This shifting viewpoint illustrates how purchasing behavior can be influenced by our perception of color. Read more >


In Case You Missed It...

Color Matching
Color Formulation to Match Color Standards More Efficiently

When formulating the color of materials, standardized procedures and conditions are required to match standards through a more efficient process. This involves establishing a controlled environment and defining methods to ensure formulation results maintain accuracy and consistency. Learn more >


Underneath the Color of Self-Tanned Skin

Did you know that the same chemical reaction that gives beer its brown color can also give our skin a temporary “tan” color? Read more >

Skin Color Analysis

Color & Appearance Seminar >
Color & Appearance seminars cover the fundamentals of color science and the elements to an effective color process within research and manufacturing environments. Each attendee will leave with a solid understanding of color and the components required for evaluating, communicating, and controlling color to meet standards and organizational goals more efficiently.

September 25, 2014 - Cedar Rapids, IA
October 28, 2014 - Mississauga, Ontario


Physical & Chemical Properties Analysis Seminar >
Join Konica Minolta Sensing Americas and Mettler Toledo for an exclusive seminar discussing the analysis of color, density, refractive index, and pH levels in food, flavor, fragrance, cosmetic, and pharmaceutical applications. This educational seminar will enhance each guest’s knowledge of evaluating a sample’s physical and chemical properties through an efficient and streamlined process to produce high quality products.

October 29, 2014 - Boston, MA


Color & Light Seminar >
The Language of Color, Appearance and Light is an educational seminar that will improve your understanding of lighting, color science, and measurement.

October 22, 2014 - Grand Rapids, MI
November 4, 2014 - Indianapolis, IN
December 4, 2014 - Louisville, KY



September 2014 Edition

> Cloud Technology Optimizes Process for Controlling Brand and Product Colors

> Pink is for Boys, Blue is for Girls

> Color Formulation to Match Color Standards More Efficiently

> Underneath the Color of Self-Tanned Skin


Product Spotlight

Colibri: MyBrand Professional

Colibri Color Management Software

Colibri is a cloud-based color management software that enables users to share, access, and coordinate brand and product colors anywhere, anytime for complete visibility and control across the supply chain. Learn more >

Video Spotlight

Color Measurement Maintenance and Calibration

Color Measurement Maintenance & Calibration

To ensure customer operations remain smooth, Konica Minolta Sensing provides repair, calibration, and maintenance services with fast turnaround time and the highest level of care. With this, the user's color measurement instrument maintains its high accuracy and long lifespan. Watch video >

Trade Shows

Longhorn IFT Suppliers' Night
Booth #247 - October 30, 2014

At Booth #247, Konica Minolta Sensing Americas will be exhibiting high performance color measurement instrumentation for evaluating and controlling the color and appearance of food and beverage products to meet standards with less waste, time, and effort. Event information >


View Archived Issues

View past issues of the Color Trends & Technology newsletter. Click here >



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Konica Minolta Sensing Americas, Inc. · http://sensing.konicaminolta.us/
101 Williams Drive · Ramsey, NJ · 07446 | 888.473.2656 USA · +1 201.236.4300 INT
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