Multi angled evaluation of cosmetic effect pigment


Multi angled evaluation of cosmetic effect pigment

It is no secret that color is critical to the cosmetic industry. Color affects consumer emotions and drives up to 95% of purchase decisions (Pigments in Cosmetic Formulations – Effect Pigment Symposium 2020). Color’s importance weighs so heavily on the cosmetic success that the industry uses a scientific approach to ensure product quality.

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