Deprecated: Return type of ameOrderedMap::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 328 Deprecated: Return type of ameOrderedMap::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 332 Deprecated: Return type of ameOrderedMap::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 338 Deprecated: Return type of ameOrderedMap::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 342 Deprecated: Return type of ameOrderedMap::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 346 Deprecated: Return type of ameOrderedMap::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\includes\ame-utils.php on line 350 Deprecated: Return type of Wslm_ProductLicense::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\license-manager\ProductLicense.php on line 97 Deprecated: Return type of Wslm_ProductLicense::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\license-manager\ProductLicense.php on line 101 Deprecated: Return type of Wslm_ProductLicense::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\license-manager\ProductLicense.php on line 105 Deprecated: Return type of Wslm_ProductLicense::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\license-manager\ProductLicense.php on line 109 Deprecated: Return type of ameMetaBoxSettings::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\metaboxes\ameMetaBoxSettings.php on line 113 Deprecated: Return type of ameMetaBoxSettings::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\metaboxes\ameMetaBoxSettings.php on line 127 Deprecated: Return type of ameMetaBoxSettings::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\metaboxes\ameMetaBoxSettings.php on line 144 Deprecated: Return type of ameMetaBoxSettings::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\metaboxes\ameMetaBoxSettings.php on line 158 Deprecated: Return type of ameRexCapability::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapability.php on line 51 Deprecated: Return type of ameRexCapability::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapability.php on line 65 Deprecated: Return type of ameRexCapability::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapability.php on line 82 Deprecated: Return type of ameRexCapability::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapability.php on line 96 Deprecated: Return type of ameRexComponentRegistry::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexComponentRegistry.php on line 59 Deprecated: Return type of ameRexComponentRegistry::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexComponentRegistry.php on line 66 Deprecated: Return type of ameRexComponentRegistry::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexComponentRegistry.php on line 73 Deprecated: Return type of ameRexComponentRegistry::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexComponentRegistry.php on line 80 Deprecated: Return type of ameRexComponentRegistry::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexComponentRegistry.php on line 87 Deprecated: Return type of ameRexCapabilitySearchResultSet::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 49 Deprecated: Return type of ameRexCapabilitySearchResultSet::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 21 Deprecated: Return type of ameRexCapabilitySearchResultSet::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 28 Deprecated: Return type of ameRexCapabilitySearchResultSet::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 35 Deprecated: Return type of ameRexCapabilitySearchResultSet::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 42 Deprecated: Return type of ameRexCapabilitySearchResultSet::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 56 Deprecated: Return type of ameRexComponentCapabilityInfo::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 94 Deprecated: Return type of ameRexComponentCapabilityInfo::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 101 Deprecated: Return type of ameRexComponentCapabilityInfo::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 108 Deprecated: Return type of ameRexComponentCapabilityInfo::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\role-editor\ameRexCapabilitySearchResultSet.php on line 115 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\SettingsGroup::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 102 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\SettingsGroup::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 106 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\SettingsGroup::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 110 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\SettingsGroup::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 114 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\SettingsGroup::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 123 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\ActorFeature::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on 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$value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 192 Deprecated: Return type of YahnisElsts\AdminMenuEditor\Configurable\ActorFeature::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in C:\inetpub\wwwroot\km-sensing\wp-content\plugins\admin-menu-editor-pro\extras\modules\tweaks\configurables.php on line 196 How Lighting in Stores Affects Consumers
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How Lighting in Stores Affects Consumers


Walking down streets, it’s difficult not to notice stores with bright and colorful lighting. After all, it’s an easy way to attract consumers and keep aisles well-lit. This type of lighting, however, is not always helpful, and stores need to be mindful of the lighting they use. Dextra Group PLC reports that two recent studies have shown how the lighting in stores can affect how customers shop.

The first study, conducted by researchers at the Royal Institute of Technology in Sweden, took 97 participants and set them in three virtual reality settings, consisting of shops, their windows and retail displays. The subjects were then asked to compare and contrast the lighting schemes.

The results showed that a shop’s brightness is significant for consumers, but so are color temperature and rendering. Scientists also discovered that bright lighting seemed incredibly effective in store windows when shining down from the ceiling, rather than the sides. From this, researchers concluded that a light’s color temperature could be used to lead customers to certain parts of the store or even products.

The second one, run by scientists at the University of Hamburg, analyzed how people reacted when shown different retail lighting set ups by tracking their eye movement. They found that people’s eyes naturally gravitate toward areas with contrasting light instead of brightly lit regions and that blue light catches more looks than any other color. So, if you want customers to buy certain products, you should strategically place them in specialized lighting.

Together, these two studies show the importance of retail lighting. Bulb manufacturers should consider the possible effects of their lights, and installers need to be mindful of how they set up lighting within a shop. Konica Minolta Sensing products can help. Our light and color measurement instruments, like the CL-200A Chroma Meter and the CL-500A Illuminance Spectrophotometer, can measure both the brightness and color temperature of all kinds of lighting, so businesses can use their illumination to enhance the buying process. Contact us today and get started.

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