Precise Color Communication

An infinite number of colors surround us in our everyday lives. Not only does color influence our tastes in food and other purchases, the color of a person’s face can also tell us about that person’s health. Our knowledge of color and its control is often insufficient, leading to a variety of problems in deciding product color. Since judgment is often performed according to a person’s impression or experience, it is impossible for everyone to visually control color accurately using common, uniform standards. This document describes important and useful information about colors.